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Country
Industry
Retail, Japan
TV Shopping in Japan - May 2004
Market Research Report

Code: 24810405
Price: $80.00

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FREE! Table of Contents in PDF format with Page Numbers
Table of Contents

TV Shopping in Japan
SUMMARY
MARKET HIGHLIGHTS AND BEST PROSPECTS
Market Profile
Table 1:
Platforms
Table 2: Subscriptions By Platform (As Of End Of 2002)
Table 3: Major Players (Share Is Based On 2002 Sales)
Table 4: Total Hours Of Air Time Of TV Shopping Programs By Channel
Best Prospects
Table 5: Products Purchased During The Past Year, By Category, Age, Gender
Table 6: Amount In Yen Purchased During The Past Year
COMPETITIVE ANALYSIS
Imports from Third Country
U.S. Market Position
END-USER ANALYSIS
Table 7: Audience Of A Leading 24-Hour cs Shopping Channel, By Age Group
Table 8: Number Of Times Of TV Shopping In The Past Year
Table 9: Time of Viewing TV Shopping Programs
Table 10: Viewing Frequency
MARKET ACCESS
Import Climate
Distribution practice
Distribution Channels
Financial Factors - Payment methods used by shoppers
Table 11: Method of Payment Used Most for TV Shopping
Other
Interactive Broadcast
Lower Profile
Growing Concern about Protection of Personal Information
Further Information on Direct Marketing market in Japan

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